The CBAs of eMarketing
for Health Clubs
Get More Sales
with Less Money
Using Internet Marketing
Be the first to register for the CBAs of Internet Marketing Power Course.
Whether you own or operate a club, fitness center, personal training studio or private practice, YOU NEED CUSTOMERS & MEMBERS!
In today’s competitive market place, most businesses number 1 challenge is more prospects. It’s a numbers game; more prospects will ultimately mean more sales.
For most businesses traditional marketing is not making the phone ring or the door swing like it once did.
If you want to survive AND thrive in your business you must leverage the power of Internet marketing –NOT just a nice Facebook page presence—but turning viewers and clicks into prospects you can communicate with.
In 2007 Casey Conrad, long time industry sales & marketing consultant, met Internet marketing guru Linda Allen. Since teaming up they have been teaching health & fitness professionals the CBAs of Internet marketing.
C = Capture names
B = Build trust
A = Action offers
Now you can learn the secrets to effective Internet marketing with the CBAs of Internet Marketing Power Course. This on-line course has over 15 hours of content and live Q & A calls. Everything—including the calls—will remain available to you 24/7 for the next 12 months. This way, regardless of your schedule or time differences you and your team won’t miss a thing.
Here’s what you will learn:
• Exactly what is internet marketing and the three critical reasons why you must be using it.
• What is the marketing Parthenon and why it is important.
• The six unique pillars of the club marketing Parthenon and how this ties into all your Internet marketing efforts.
• How the synergistic effect of the marketing Parthenon creates exponential results for your business.
• The six stages of behavior change.
• Understanding how the behavioral change process applies to Internet marketing and why that is important for your success.
• What moves an individual through the stages of change and how to apply that information to all your Internet marketing efforts.
• What is a capture mechanism and why it is the single most important element to your Internet marketing.
• How the power of “free” will help you create enticing capture mechanisms to build your list.
• How to chose and create the 5 most effective capture mechanisms in Internet marketing.
• Understanding the “Squeeze page” and what elements are necessary to make one effective.
• The three biggest mistakes club operators make when selecting a contact management program.
• The “musts” of a good contact management program.
• The one question you must ask that will turn all your off-line marketing efforts into squeeze page drivers.
• The importance of secondary offers in all your marketing materials.
• The most effective content offers you can use with your capture mechanisms.
• Specific Internet strategies you can utilize within each of the 6 pillars of marketing.
• How to add online guest passes to your website for maximum e-effectiveness.
• The types of educational information you should consider adding to your website to attract those in the states of contemplation and preparation.
• The types of online advertising mediums to consider.
• Other non-traditional (and free) online strategies to explore.
• Understanding social networking and its role in marketing.
• Why a blog is important to your social marketing mix and which platform and tools are best to use.
• Why every business should have a Facebook Page and the common pitfalls to avoid.
• Why and how you must use YouTube to gain maximum exposure.
• Twitter and LinkedIn as marketing tools—what you need to know.
• How online coupons changed business marketing and key strategies you must follow.
• How coaxing prospects throughout the different stages of behavioral change requires a variety of content choices and focuses.
• How to grid-out prospects interests and concerns to determine the best choice of content and delivery format.
• The secret to creating the targeted content your prospects want most.
• The magic of re-using and re-purposing information to make your life easier.
• As it relates to marketing, what is trust and what 4 elements influence it.
• 5 rules for gaining & maintaining trust.
• 3 specific psychological tools for creating trust.
• Understanding what breaks trust and how to avoid it.
• Why trust is so important to the Internet marketing process.
• Eight specific rules to follow to write great content.
• One “content creation” secret that will make your life easier.
• How to best organize your auto responder campaigns.
• How to determine the content sequence of your messages and strategies for mapping out each step.
• The three specific elements of every email that you must check before sending any message.
• Guidelines for timing sequences that maximize open rates with prospects.
• The strategy of action offers and how to weave them into your content.
• Copywriting secrets that sell.
• How to make irresistible offers that don’t break you
Bonus #1:
Free website evaluation & call with Casey $200
Bonus #2:
Free CBAs book $24.95
This Course is Normally $595
FILEX special just $195
Offer absolutely ends on 4/30/12
